Insights
Our insights and learning on data maximization.
Data commercial creativity, data pragmatism, insight-driven personalization, execution stories and revenue impact.
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Customer Data – The Asset you never put on the balance sheet, but should
Ten years ago, Gartner made a promise on behalf of every company with a database. By 2020, it said, one in ten organisations would run a profitable business unit built on selling their own…
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Customer Data Maxxing
Use your teams energy to maximise your customer data. Everyone’s “data-driven” now. Sure they are. And yet most mid-sized businesses are sitting on years of customer data and using a fraction of it.…
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Why I started Morphy
Most APAC mid-market companies sit on customer data they don't know how to use. Morphy exists to close that gap — in weeks, not quarters.
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